11/24/2023 0 Comments Carto biAnd I know that there are tremendous visualization capabilities within Tableau, I’ve played around with it. JF: So, you just said something that that is always something I like to use which is, when I tell people about, “okay, you want to use location analytics, what you really want is to get at the answer” and you just said it. And I think that’s part of what makes us a differentiator, is that real drive to make it easy and delightful and meet customers where they are? They don’t necessarily have a clear spatial question, it’s just “I need to get to the answer of something that’s important to me,” so instead of trying to make people wade through all of the complexities of spatial data processing, we’re just always thinking about how do we make spatial possible in an easy way, in a delightful way, so that you can do things at that speed of thought. Sarah Battersby: I mean I think, location’s really just such a huge factor in business intelligence but also in self-service analytics as a whole and when I think about things like the mapping functionality in Tableau, our focus is so much on just finding the suite of solutions for the needs of our customers to make it easy for them, to focus on asking questions. So, I wanted to start the conversation there about…certainly Tableau has built in a lot of functionality with respect to spatial analytics, so do you think at the very first, about whether this is a real competitive differentiator for Tableau versus other BI companies? I’m really looking forward to this because it’ll be one GIS geek to another, except I work for a GIS company and you work for a business intelligence company and there have been this collision of forces, I feel like in the universe, between BI and GIS. Joe Francica: Well Sarah, again thanks a lot for doing this. As a former University professor she advocated for the need to insert geospatial technology into curriculums designed for the business professionals. She talked about how location analytics has become a true differentiator in the BI space. Battersby spoke to the issue regarding the overlap of functionality between GIS and business intelligence and how much functionality should be developed within BI tools vs. ![]() Sarah Battersby, a principal research scientist at Tableau, a Salesforce company and a former associate professor of geography at the University of South Carolina. In this episode of On Point with Korem, I spoke with Dr.
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